It Started Behind the Scenes.
Before Chllen became a brand, it was a conversation.
The brother and sister, working around the footwear industry, spent over a decade quietly behind the scenes sourcing materials, understanding construction, observing production floors, and learning what truly makes a shoe last. They weren’t building brands then. They were building knowledge.
They saw how footwear is made.
They saw where care is applied and where it is rushed. They understood the difference between something that simply looks good and something that feels right for hours and looks like a dream too.
And slowly, a question began to take shape:Why were women still expected to choose between beauty and comfort?
The Decision to Build Differently
Chllen was born from that question.
It’s name comes from the word Challenge - because this brand exists to challenge the compromise. A challenge to the belief that elegance must come with discomfort.
A challenge to inconsistent quality in a fragmented market. A challenge to building footwear that prioritises shelf appeal over real wear. So we chose to build it ourselves.
Why Choose Chllen
Sagar Jariwala
For Sagar, footwear was never just a business. It was something he grew into, step by step. Over the past twelve years, he has been deeply immersed in the world of footwear, understanding not just how products are made, but why they matter to the people who wear them.
From working with Indian manufacturers to catering to global markets, Sagar has shaped his approach around one simple belief that every pair should feel right, not just look right. His experience in production has given him an instinct for quality, detail, and consistency, while his entrepreneurial journey has sharpened his understanding of what customers truly seek.
Rajvi Jariwala
Rajvi’s journey didn’t start in fashion — it started in finance. A Chartered Accountant by profession, she began her career at Ernst & Young, building a strong foundation in finance and advisory. She later worked closely with entrepreneurs and high-growth startups, supporting climate tech companies through fundraising for growth Capital and getting a front-row seat to what it takes to build something from 0 to 1.
Watching founders turn ideas into real businesses sparked something in her.
Rajvi always knew she wanted to build something of her own — something thoughtful, creative, and built to last. Today, she brings that same strategic mindset to building this brand, combining entrepreneurial grit with a deep appreciation for design and craft.
Having spent a year in the United States, later living in Dubai, and travelling extensively, her global exposure continues to shape the way she thinks about style, culture, and building for the modern woman.
Pooja Jariwala
At Chllen, Pooja leads design with clarity and purpose, building a product experience that is as considered as it is beautiful.
Pooja brings a thoughtful and strategic lens to design at Chllen; where every product is shaped with intent, not just aesthetics. Her approach goes beyond how footwear looks, focusing equally on how it performs in everyday life.
By understanding the balance between elegance, comfort, and wearability, she ensures each design fits seamlessly into the modern woman’s routine. Her strength lies in translating insight into design and creating pieces that are not only visually refined but also practical and enduring.
Why You’ll Love Your Chllen
Comfort that lasts
Resilient cushioning designed for
long wear
Thoughtful Fit
Shaped for real feet with comfort
where it matters most
Steady, balanced steps
Built for stability so you don’t
“manage” your footwear
Crafted with care
Clean finishing, careful detailing, quality
checks before dispatch